We decided to get clever with our Christmas cards this year and mix it up a bit. We have a few contacts in the screen printing business (shout-out to Mike and Andrew!) and, being survivors of architecture school and model building 101, we also have a fondness for chipboard. Thus was birthed the hand-printed postcard that many of you found in your mailbox this season. Design credits go to Andrew Thomson whose original front-of-postcard design inspired the rear, which requires some explaining.
We wanted something that was architectural and spoke to our specialty in residential design. Andrew came up with the view from the outside in, literal window framing a view of a cozy fireplace while snowflakes swirled outside. (A) home for the holidays, perhaps?...
The rear of the postcard evolved from the events of 2010 in the life of Standard Creative. We moved our office to the burgeoning neighborhood of Avondale last February with all the optimism pioneers can muster. We were broken into less than a month later. The most humbling part of that experience was that because we had just moved our backup system wasn't entirely in place. So, because our server was stolen in addition to both of our on-site backups, we lost all of our current and archived work from the previous two years. It was pretty devastating.
But not to be discouraged, Bruce and Jason gathered up the pieces and with the help of our wonderful IT guy we were able to get some semblance of a working office back together within the next few weeks. We were never able to recover that missing information, though, which has haunted us ever since.
Unfortunately we were broken into two times since then. Different ways, different times, different stuff, but all a major set-back in an already deflated workload due to the economy. Since then, though, we have learned not to live in fear, but always act with caution. We have lost the innocence of pioneerism, but we still have a playful respect for the quirky neighborhood of Avondale and enjoy being here.
Hence, the elf on the back of the card and the wishes for a NEW year. To the casual observer, he is carrying a present, but to those who know the tough road we are leaving behind in 2010, it is an IMac.
We know we are blessed and that things will get better. If there's anything that we've learned in the past year, it's that you have to enjoy and trust who you are with to have the strength to go through with the future. We hope that you have as good of people around you as we do.
Merry Christmas and Happy Holidays to all of you!

-crn